Businesses leading with purpose enter a new era with the launch of the B Lab’s New Standards.
After four years of collaboration and over 26,000 inputs from businesses, B Lab has launched its New Standards for B Corp Certification. These updated criteria are designed to tackle today’s most pressing challenges and help businesses drive meaningful impact for people and the planet.
To support this transition, B Lab Global will host a webinar on 29 April to guide businesses through the changes and provide key tools for preparation. B Market Builder Southeast Asia is ready to assist you throughout this journey, especially for B Corp companies preparing for recertification in 2025 and 2026. We’re committed to helping you navigate the new standards with clarity, care, and confidence.
This month, we are celebrating Sejauh Mata Memandang, an Indonesian fashion brand, on its B Corp Certification. We are also highlighting changemakers across the region who are leading with impact, from intergenerational leadership to sustainability innovations.
We’re here to help you every step of the way—whether you’re just getting started or preparing for what’s next.
The B Market Builder SEA Editorial Team
Indonesian Label Bags B Corp Badge for Fashion That Lasts
Sejauh Mata Memandang, an Indonesian slow-fashion brand, proudly celebrates its B Corp Certification—a milestone that affirms its dedication to sustainability and social impact. Guided by circular principles, the brand minimizes waste, prioritizes transparency, and collaborates with local artisans. Each piece is thoughtfully designed to be reusable, repairable, and recyclable, reflecting its mission to protect the Earth and promote mindful, responsible fashion rooted in Indonesian heritage.
Looking Beyond Retirement? Purpose Builds Your Legacy
On 28 March 2025, a powerful panel of senior leaders gathered to discuss leadership with purpose. The event highlighted that age is not a barrier to impactful leadership. Thomas Ng, 68, the youngest on the panel, shared how Genashtim, the for-profit social enterprise he founded, provided remote work for disadvantaged individuals, demonstrating that purpose-driven leadership fosters lasting change and legacy.
From Greenwashing to Green Leadership: The Future Is Here
On 17 April 2025, Vero, Danone Indonesia, and B Market Builder Southeast Asia gathered at Danone’s Jakarta office to explore the future of sustainability communication. In line with Earth Day’s theme “Our Power, Our Planet,” the session unpacked how brands can move from greenwashing to green leadership through data-driven storytelling, purpose-led strategies, and measurable impact.
Arowana Unveils S$120M B Corp Venture, Taps B Lab Global co-founder and Lead of B Market Builder Southeast Asia
Arowana & Co. has launched AIC Group Holdings, a B Corp holding company based in Singapore, to offer succession and ownership transition solutions for B Corp founders seeking to exit while preserving their business values. Initially focused on the ASEAN region, the company aims to invest in businesses committed to the B Corp triple bottom line and expand to other developing markets. B Lab Global co-founder Andrew Kassoy and leading B Corp entrepreneur Thomas Ng have joined the advisory board.
Climate Tech That’s Changing the Game: Join the Conversation!
ESG Business Institute is hosting a special Earth Month webinar featuring Masaaki Hamada, Managing Director of Asuene APAC, Japan’s leading B Corp Certified carbon accounting platform. Learn how technology is transforming carbon tracking, decarbonization, and sustainable supply chains, and gain insights on achieving Net Zero goals and integrating ESG strategies on 30 April 2025, from 5:00 PM to 6:00 PM (SGT)
A New Era of B Corp Certification Begins
B Lab has launched new and stronger sustainability standards to help businesses drive systemic change amid rising climate and social challenges. These updated requirements offer clearer, more actionable pathways for companies to lead with purpose, accountability, and impact. With this new framework, businesses are better equipped to deliver meaningful results and help shape a more sustainable future.
New B Corp Standards Explained—Don’t Miss Out
B Lab Global will be conducting a global webinar on 29 April 2025 to explore its newly introduced standards designed to elevate business action on people and the planet. Learn about the changes, including how to prepare using B Lab’s tools, and to engage via the new B Impact platform. You can submit any questions you have during registration!
How to Put Workers First in the Green Transition
In the 6th episode of the Forces For Good Podcast by B Lab Global, experts discuss how businesses can ensure workers aren’t left behind during the green transition. Andrew Prag from We Mean Business Coalition and Marina Gning, CEO of B Corp ApiAfrique, share insights on creating sustainable jobs, retraining workers, and prioritizing economic justice as key components of climate action.
How ESG Champions Are Defying Political Power Plays
Fiduciaries are increasingly pushing back against President Trump’s anti-ESG policies, reaffirming their commitment to long-term sustainability and risk management. Despite political interference, market reactions, evolving legal frameworks, and a growing divide between state and federal ESG standards, there is a shift toward more sustainable investment practices.
Scaling 20x in 3 Years: Signature Market’s Sustainability Strategy
ESG Business Institute will host an exclusive webinar on 15 May 2025 with Amelia Tan, Compliance Manager at Signature Market, a leading healthy snack brand and proud B Corp. Amelia will discuss how she led Signature Market’s ESG initiatives, from reducing emissions to promoting anti-corruption awareness, earning B Corp Certification in 2024. Don’t miss the chance to learn how this home-grown FMCG scaled 20x in three years by embedding sustainability at its core.
Stay tuned for more updates! Got questions? Drop us a message at comms@bcorpsea.org
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