B Market Builders work in regions where the B Economy is still in its early stages, focusing primarily on creating and growing a thriving community of Certified B Corps. They support and engage existing local B Corporations and assist other mission-aligned organizations to measure their social and environmental impact.

B Market Builders help create the community of leaders necessary to show the local business ecosystem that it is possible to be successful while taking measurable steps towards Impact Governance and Impact Management. In this process, B Market Builders also engage and collaborate with strategic partners that can support and accelerate their work.

With the support of B Lab Global, B Market Builders also set up the foundational pillars to grow a strong and financially sustainable organization that will support the global movement of people using business as a force for good in their local markets in the long term.