- BY Lucy Crock
“We are motivated by the positive impact we can make both now and in the future,” Farris said.
“We continue to make significant steps in progressing as a more sustainable brand, with our Global Wetsuit take-back program and the Reflect step of our Reconciliation Action Plan just recently approved.”
The certification reflects Rip Curl is meeting various high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials.
Included in the certification is the brand’s wetsuit factory in Thailand, and international operations in USA, Canada, Europe, Japan, Indonesia, Brazil, New Zealand, and Australia.
Legendary three-time world surfing champion, Mick Fanning, said he is proud to be on board with Rip Curl as the company levels up.
“I am proud to represent a brand that believes in doing its part to protect the environment, support our communities, and is committed to using business as a force for good,” Fanning said.
According to KMD Brands Managing Director and Group CEO Michael Daly, Rip Curl is the final KMD business to receive a B Corporation.
“We’re so proud that all three of our brands – Rip Curl, Kathmandu, and Oboz – are now officially B Corp certified,” Daly said.
“We are honoured to have B Lab commend Rip Curl on its accountability on people, planet, and community.”
“Our commitment to balancing people, planet, and profit now runs through our entire business and we look forward to continuing to produce high-quality products that consumers love, while respecting the community and environment we work with.”
To find out more, visit the Rip Curl website: www.ripcurl.com.